Interview with Bojana Banićević
– Marketing & Events Manager, HUMA Kotor Bay Hotel and Villas –
Our interlocutor was Bojana Banićević, marketing and events manager at the prestigious HUMA Kotor Bay Hotel, one of the leading luxury hotels in Montenegro. In a world where travellers’ expectations are rapidly changing, luxury tourism is increasingly focused on personalisation and sustainability. Bojana reveals how HUMA Kotor Bay Hotel combines sophisticated service with the authenticity of Montenegro’s natural beauty, making the stay unforgettable for guests seeking exclusivity and a deep connection with the destination.
Bojana, given that tourism is changing rapidly, what are your predictions for the future trends in the luxury hotel industry?
The rapid development of technology and increasing guest expectations are shaping the future of luxury hospitality towards personalisation and sustainability. Luxury in hospitality means not only high-class service but also the opportunity to create unique, personal experiences. Guests expect their stay to reflect their style and interests, whether through exclusive culinary experiences, unique wellness treatments, or the possibility of private nature adventures.
Sustainable tourism will also play a key role. Guests will increasingly value ecological initiatives and green practices, which luxury hotels will implement in every aspect of their business. Hotels like HUMA Kotor Bay will continue to combine luxury with authenticity, providing guests with unforgettable experiences that respect the destination’s nature and culture. In this new era, luxury also means responsibility towards the local community and nature, which HUMA Kotor Bay is already successfully implementing.
Montenegro is increasingly gaining an elite reputation as a tourist destination. What are some of your recommendations for improving that status? What do you think makes our coastline and the north particularly attractive to visitors with high expectations?
For Montenegro to solidify its position as a top tourist destination, it is crucial to invest in infrastructure and personnel education, as well as in sustainable development that preserves the authenticity of its natural and cultural heritage. Our coast offers a stunning combination of natural beauty, historical heritage, and luxurious amenities – destinations like the Bay of Kotor attract travellers seeking authenticity and exclusivity but in an environment of high standards. Luxury tourism requires not only comfort and quality but also a more profound experience that allows guests to connect with the destination. Considering that, HUMA Kotor Bay offers luxury in the true sense of the word, combining top-notch service with local influence and natural beauty. On the other hand, the north of the country offers excellent opportunities for adventure tourism in untouched nature. Guests with high expectations will appreciate the combination of luxury and nature and experiences that allow them to discover Montenegro in its full glory through the lens of authentic, luxurious experiences.
How does HUMA Kotor Bay Hotel contribute to improving the tourist offer in Montenegro and providing authentic luxury experiences for international guests?
HUMA Kotor Bay is not just a place to stay but a place where guests can experience the unique atmosphere of the Bay of Kotor through authentic culinary experiences, exclusive field trips, and tailored wellness services. Our offer contributes to the development of the tourism scene in Montenegro, attracting travellers seeking luxury with a local character. With carefully crafted activities and exceptional content, HUMA Kotor Bay offers an unforgettable experience that combines modern luxury with the charm of local culture.
At HUMA Hotel, we strive for luxury to become more than a service – it is an opportunity for guests to experience the true essence of Montenegro. Our restaurant, led by Michelin-star chef Guillaume Iskandar, uses fresh, local ingredients to create authentic dishes, providing guests with a memorable gastronomic experience. In addition, we organise excursions with local guides, boat trips through the Bay of Kotor, and exclusive wine tours and workshops with local artisans. In this way, we offer guests the opportunity to discover Montenegro in an authentic way, all while enjoying the luxury and top-notch service that HUMA Kotor Bay provides.