Montenegro is the 16th country in the world where adult smokers have the opportunity to indulge in the enhanced and authentic tobacco consumption experience provided by Ploom. As of mid-June, the truly unique, brand-new star among tobacco heating devices Ploom X Advanced with innovative and unique HeatFlow technology perfected in Japan, will be available across the country.
The heated tobacco sticks market in Montenegro is experiencing significant growth, driven by a shift in consumer preferences towards alternative smoking products. Also, Montenegrin consumers are showing a growing preference for modern, stylish, and technologically advanced heated tobacco devices, which often come with customizable features and sleek designs, cater to these preferences.
“Considering that adult smokers are increasingly seeking alternatives to traditional smoking, JTI has launched a superior and innovative option in the form of the Ploom tobacco heating device. This device is the result of JTI’s commitment to meeting consumer needs and keeping up with the latest trends in tobacco consumption. With the Ploom device, we offer a modern solution that combines the most advanced technology with carefully selected tobacco blends. For adult smokers with refined tastes, this is a very unique and most comparable alternative,” said Nemanja Pucarević, Marketing Director at JTI for the Western Balkans, emphasizing that this is a new chapter in the company’s operations. He noted that Japanese culture and tradition demand perfection, guaranteeing uncompromising quality when it comes to new technologies, and that Ploom is precisely that – a superior device that guarantees a unique tobacco consumption experience.
The unique tobacco blend specially designed for the Ploom device, combined with innovative technology, ensures that each consumption brings an authentic tobacco taste, without leaving behind smoke and ash. This device, with a sophisticated design tailored to adult smokers, ensures less tobacco odor compared to existing alternatives and represents a step into the future.
The Ploom device, created from high-quality materials, heats the tobacco to a temperature of 320 degrees Celsius and releases, on average, 90 to 95% fewer harmful substances compared to cigarette smoking*. The HeatFlow technology ensures that tobacco particles do not remain in the device, requiring only minimal cleaning. With its ergonomic shape designed to fit nicely in the palm of adult smokers, Ploom provides an unlimited number of puffs during five minutes of use and an energy capacity that allows up to 20 uses before recharging. Additionally, the device’s masks can be changed to match any style with their attractiveness, while a wide range of accessories offers the opportunity to express one’s uniqueness.
Ploom will be available in major shopping centers, supermarkets, kiosks and petrol stations across Montenegro, while adult smokers can find all necessary information and order the device and accessories on the website www.me.ploom.com
*This refers to the reduction of emissions of 9 harmful substances found in cigarette smoke, whose reduction is recommended by the World Health Organization.
IMPORTANT: THIS DOES NOT MEAN THAT THE USE OF THE PLOOM DEVICE IS SAFE OR ELIMINATES THE HEALTH RISK OR ADDICTION ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.
